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Main-process and sub-process driven systems: real help for organizations

When dealing with the topic of Process Driven Systems, you will very likely come across the concepts of human-based versus process-based systems. Based on a superficial interpretation, process-based systems seem to be preferable as they are capable of reaching higher levels of performance without being affected by the unpredictability of events and circumstances. This dichotomy [...]

CRM or Process Driven CRM?

The traditional CRM applications are IT solutions that allow to sign up, menage, analyze and evaluate the data related to the costumers and they’re used to do the commercial and customer services operations, to evaluate the sales trend, identify the more profitable costumers and adjust the commercial and marketing activities. A CRM, if it’s implemented [...]
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